CLAYTON EVANS
WORK SAMPLES
ONLINE RESUME
SUMMARY
Experienced communication professional with expertise in audience acquisition, communication strategy, program management, and revenue-generating conversions for trade associations and membership-centered organizations.
EXPERIENCE
Program Coordinator: Membership Manager
South Carolina State Museum, 2024-Present
- Reworked marketing and sales channels, leading to a one-year 24% revenue increase for membership sales
- Planned and implemented public, member, board of directors, and donor events
- Led strategic planning on internal communication, public appeal, and predicting market trends
- Hired and managed administrative and direct sales staff
Director of Communication
Manufactured Housing Institute of South Carolina, 2019-2024
- Wrote, edited, and designed the industry trade magazine mailed to 400 locations six times a year
- Created a new web traffic referral system, generating 8,000 sales leads per year for members
- Increased social media reach from 20,000 to 550,000 annual views in less than five years
- Created an online continuing education program to keep state compliance during COVID-19
Library Associate
Doddridge County Public Library System, 2017 – 2019
- Planned and promoted programming for over 20 community events, each averaging 30–50 participants
- Designed and programmed a new ADA-compliant WordPress website with integration into the card catalog system
IT Support Specialist
Globaloria, 2012 – 2017
- Resolved over 20,000 support tickets helping educators teaching the Globaloria curriculum across the US
- Tested over 20 pieces of JavaScript, HTML, CSS, and ActionScript curriculum for both bugs and UX
Community Coordinator
AmeriCorps, 2014 – 2017
- Recruited, trained, and supervised teams of over 30 volunteers for the summer education program
- Drafted and sent press releases to local print and televised media, leading to over 20 story placements